Pens and Pencils For Marketing
Promoting your company is often seen as something that is very expensive. Many businesses choose not to start a marketing plan because they worry they will spend too much money and not get enough in return. This is a common worry and if you own a small business it is something that can be unavoidable. However, what if we told you that you could advertise your company to hundreds of people by only spending a few dollars?
No, we are not talking about television, radio, or newspaper advertising. In fact, we are talking about promotional gifts. Specifically, the promotional gifts we are talking about are promotional pens and pencils. Promotional pens and pencils come in many different styles, and they can be used as a way to bring customers in and to reward customers who shop with you.
First, bringing customers in can be done with nice promotional pens and pencils. Advertise that all purchases from your store come with a pen or pencil, and you may get a few people coming in for the free item because people love free items.
Second, when a customer who shops with you buys something, give them the gift of the promotional pen or pencil because this will make the customer more loyal towards you. Customers like to feel appreciated for their shopping and something as simple as a pen can do that for you.
Of course, the big reason that promotional pens and pencils are popular is because they can be used by so many people. For example, every pen and pencil will have your company name and contact information on the pencil and pen. When you give your pens out to 10 customers, those customers take them home and use them. Each time they use the pens and pencils, they see your company name and logo. The amazing thing about pens and pencils is they travel and through their life they can be used by as many as 50 people. This means that you spend two dollars on a pen that you give to one customer, which then advertises your company to 50 more customers. If only 10 percent of those customers come in, that two dollar pen has brought you five more customers. If each customer spends $10, which is $25 spent for every one dollar you spent. That is an amazing return on investment.
DiscountMugs.com is a large distribution company based in
Miami, Florida. They are web-based and factory-direct which
allows them to keep prices lower than the rest of the competition.
They also have a huge selection of promotional
products from wine glasses and shot glasses to tote bags
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