Every tool you use in marketing has pros and cons, but among the best sorts of promotional stuff you can give away are printed bags
. You can personalize them with designs and slogans related to your marketing drive, and just start giving them away to your target market.
Giving away marketing material without regard for the recipients and if they can actually appreciate it is bad marketing. Not only is it just a nudge away from unethical (think spamming), it just doesn't send the sort of promotional message you'd want to relay. Giving away printed bags lets you do just that, both because it literally relays a message in what's printed on it and because it says you at least don't wish to unnecessarily inconvenience your recipients.
Think about it. Shove a flyer into a stranger's face and at most he'd take note of the info it contains if he's at all interested in it. Give him something practical that has some actual use-like a bag-and he might even be thankful. This practical dimension to your marketing freebies relays a message that not only are you willing to give something of much more value than printed paper, you're also thinking about how your target market is going to be able to make use of your promotional freebies.
A key endeavor of marketing is cost-effectiveness. A promotional drive is only successful if it markets the brand or promotes the advocacy without leaving it bankrupt. For most marketing groups, this means finding the cheapest means to market, which of course includes finding the most affordable promotional material. Printed bags of different cheap material fit perfectly into this goal of cost-effectiveness.
Printed bags can be made of cloth, cotton, jute, or any other affordable material that are quite a charm to print on and design. If you're marketing your brand to very important prospective clients, then perhaps you'd go for a bit more luxurious material such as leather, but for mass marketing efforts, you can order bags made from very affordable material and have them printed on en mass which further saves you money thanks to bulk service discounts and such.
Bag Material can Add to the Promotional Message
But aside from the material the bags are made from being cheap, depending on what they actually are (i.e. jute, cloth, paper), they can actually add value to your marketing drive. For instance, you want to add a "Green" factor to your drive to better appeal to the growing numbers of environmentalists out there, then always pay attention to what you're giving away. If you want to give away printed bags, then give away bags that are made from "Green" materials. Jute is a top choice; plastic and similar synthetics are least advisable. Other materials would apply to other particular marketing drives, like using cotton bags if you're advertising cotton shirts or other cotton-based fabric. The material from which the bags are made from should be aligned to the thrust of your brand or marketing campaign.
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