Event Giveaway Success: An Insider's Guide

A conversation with Brittany Norton, a 15-year veteran in Experiential Marketing and Events: 

In the ever-evolving world of event marketing, choosing the right promotional products can make or break your brand's impact. We sat down with Brittany Norton, who has spent over a decade crafting memorable event experiences, to discuss the latest trends and timeless strategies in event giveaways.

The Game-Changing QR Code Revolution 

"The QR code has revolutionized event marketing," Norton explains. "We've moved beyond simply hoping for a positive brand impression. Now, we can create meaningful value exchanges with attendees." 

The key, according to Norton, is using QR codes strategically. "When visitors scan your code and share their email address, you can offer something valuable in return – whether it's a credit toward your service, a free demo, or exclusive content. It's transformed promotional items from mere giveaways into powerful lead generation tools." One tip: where possible, make sure to set customer’s expectations about what they can expect when they follow the QR code link.

The Perfect Promotional Trio 

While digital innovation is crucial, Norton emphasizes that physical products remain essential for creating lasting impressions. She recommends three classic items that continue to deliver outstanding results: 

 

Looking Ahead 

The promotional product landscape continues to evolve. Norton advises companies to embrace the fusion of traditional items with digital engagement tools like QR codes. "Stay tuned," she adds. "After this year's major trade shows, we'll likely see even more innovations in how brands connect with event attendees."