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Discountmugs Privacy Policy

Last updated March 21, 2023

BEL USA Holdings LLC dba Discountmugs (“BEL USA”, “Discountmugs”, “we”, “us”, or “our”) is committed to protection the privacy and security of your information. This Privacy Policy describes how we collect, use, disclose, and otherwise process the Personal Information (as defined below) we collect when you:

  • Visit and interact with our website ( (the “Site”);
  • Interact with us in person, such as at one of Discountmugs’ promotional events;
  • Communicate with us through the Site or by email, telephone, text, mail, facsimile, or other means;
  • Sign up to receive email or other communications from us;
  • Respond to our requests for feedback; or
  • Otherwise provide Personal Information to us, whether online or offline, in the context of our relationship with you.

We refer to the Site, our services, and our interactions with you collectively as the “Services” in this Privacy Policy. Please read this Privacy Policy carefully before using the Services or submitting your Personal Information to us. From time to time, we may supplement this Privacy Policy with additional information about our privacy practices related to a particular Service. If you are a BEL USA employee, contractor, or job applicant, this section does not apply to you in the context of those relationships, and to the extent required by law, our privacy practices are set out in our employee policies or in our agreements with you, as applicable.

What Personal Information We Collect

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

When you interact with the "Services", we may collect certain Personal Information directly from you or automatically from the devices you use to access our Services. Depending on how you use the Services, we may collect the following types of information from or about you:

  • Identifiers, such as your name, address, phone number, e-mail address, and other identifiers.
  • Commercial information, such as information about our purchases, financial and billing information, information about products in which you have shown interest, and other commercial information. Our service providers may also collect your payment card information.
  • Professional or employment-related information, such as your company name and the number of users in the organization who will be using the Services.
  • Internet and Other Electronic Activity Information, such as your browsing history, information about your interactions with our Site. We use this information to improve our Site. We may provide this information to service providers, contractors or to other third parties as required by law. We may collect the following internet and other electronic activity data:
    • Your Visits to the Site: We may collect information about visits to our Site such as the number of visitors and the number of users that click on certain links or use certain services. We also collect the search terms, language and page views of visitors.
    • Log Data: We may receive information that is automatically recorded by our servers when you visit our Site, including your Internet Protocol (“IP”) Address, device type and web browser type and version.
  • Cookies and Other Tracking Technologies: When you visit our use our Site, our server may create cookies, which are small text files that a website can sent to your Internet browser and may be stored in your browser or elsewhere on your computer. We use cookies and other similar technologies on our Site. We use cookies to help us authenticate clients, provide our Services to you, and to offer programs and/or services that you may be interested in.
    • Discountmugs Cookies: We use cookies on our Site to provide basic functionality to the Site for purposes such as logging into the system, maintaining session information, and enhancing access to the features of our Site.
    • Other third-party cookies: Our Site uses additional third party cookies to customize your experience on our Site.
    • Session replay tools record your interactions with the Services, such as how you move throughout our Services and engage with our webforms. This information helps us identify and fix technical issues visitors may be having with the Services.
    • Microsoft Clarity: We use Clarity in order to better understand our users’ needs and to optimize this service and experience. Clarity is a technology service that helps us understand how much time users spend on which pages, which links they choose to click, how the page has rendered, etc. This enables us to build and maintain our service with user feedback. For more information, please visit the Microsoft Privacy Statements:
  • Geolocation data. We collect this information to provide you with our services and to better tailor our services to you depending on your geographical region. We may provide this information to service providers, contractors, or to other third parties as required by law.
  • Sensitive information, such as your log-in name and password that you use to access your user account on the Site. We do not sell or share your Sensitive Personal Information as those terms are used in the California Consumer Privacy Act. We may provide this information to service providers and contractors, or to other third parties as required by law.

How We Collect Your Personal Information

Depending on how you use our Services, we may collect Personal Information from you in the following ways:

  • Directly from you. We may collect information from you directly through your use of the Services or other direct interactions with us, such as emails, online customer service messaging, or phone calls.
  • Through automated data collection technologies. We may collect your information using automated data collection technologies, including information through cookies and other logging technologies. For example, we may collect the IP (Internet Protocol) address of the device you use to access our Site and other browsing information, such as page requests, browser type, operating system, and average time spent on our Sites.
  • From third parties. We may obtain your information through third-party sources, such as marketing partners, service providers, and social media companies. We may combine this information with the information we collect about you to help us tailor our communications and improve our Services.

How We Use Your Personal Information

We may use your Personal Information as outlined below:

  • Provide the Services. We may use your Personal Information to provide the Services, fulfill your orders, process your payment, provide customer services, create and maintain business records, respond to your questions and comments, and send you communications about the Services.
  • Build and maintain our relationship with you. We may use your Personal Information to improve your experience with our Services, send you marketing messages about the Services that may be of interest to you, send you promotional and informational newsletters, and obtain and respond to your feedback, questions, and comments.
  • Improve the Services. We may use your Personal Information to facilitate and improve the operation of the Services, perform market research and analysis, analyze how the Services are being used and accessed, improve the functionality of the Sites and your user experience, conduct quality assurance activities, perform internal business reviews, and develop new Services.
  • Maintain the security of the Site. We may use your Personal Information to maintain the security and integrity of the Sites, detect security incidents, protect the Sites against fraudulent and illegal activity, and enforce our terms of use.
  • Improve the Site and our Service offerings. Better understand your preferences and interests so we can improve our products, tailor our marketing, and better serve you and our other customers.
  • Comply with legal obligations and respond to legal proceedings. We may use your Personal Information to comply with our legal obligations, including maintaining records of our compliance with federal and state law requirements. We may also use your Personal Information to establish, exercise, or defend legal claims.

We may also use your information for other purposes consistent with the context of the collection of your Personal Information, as otherwise disclosed to you at the time your Personal Information is collected, or with your consent.

How We Disclose Your Personal Information

We may disclose your Personal Information to the following types of third parties:

  • Amongst our affiliates and subsidiaries. We may disclose your Personal Information with other entities in Discountmugs’ corporate family, including BEL USA and our affiliates and subsidiaries, in accordance with this Privacy Policy.
  • Our service providers. We may disclose your Personal Information to service providers and vendors that perform tasks on our behalf, such as website hosting, customer relationship management, shipping, marketing, market research analytics, and product development.
  • Integration partners. We may disclose your Personal Information to third parties that allow us to verify the identity of our customers and determine referral fees owed, if any.
  • Referral partners. We may disclose your Personal Information to third parties that may use it for their own purposes, including companies that refer their customers to Discountmugs, operate cookies and other marketing partners, and other business partners.
  • Public and governmental authorities. We may disclose your Personal Information to entities that regulate or have jurisdiction over Discountmugs, such as regulatory authorities, law enforcement, public bodies, and judicial bodies.
  • Other third parties, as reasonably necessary. We may disclose your Personal Information:
    • In relation to a merger, sale, acquisition, divesture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control (whether in whole or in part);
    • To: (1) comply with laws applicable to Discountmugs, a request from law enforcement, a request from a regulatory agency, or other legal process; (2) protect the legitimate rights, privacy, property, interests or safety of Discountmugs, our customers, business partners, personnel, or the general public; (3) pursue available remedies or limit damages; (4) enforce our terms of use, and other agreements and policies; or (5) respond to an emergency.

Your Preferences

Deleting Your Data. You can contact us at the information below and request that we delete your account.

Email Communications: You can opt-out of receiving certain email communications from us at any time by following the unsubscribe link in the footer of the email, responding to the email following the opt out instructions, or by contacting us at If you are a customer with an online account, you can opt out of future mailings by updating the preferences in your online account. Opting-out of email communications does not mean Discountmugs will not contact you about your account.

Voice Calls, Texts and SMS Messages: You may have the opportunity to receive occasional voice, text and SMS messages from Discountmugs to receive updates on our products and services, or about products and services that we think may be of interest to you. Message frequency will vary. By providing your phone number and opting in to receive text messages, you expressly consent to receive these communications, including automated text messages to the phone number that you provide. Consent to receiving text messages is not required in order to receive products or services from Discountmugs. Message and data rates may apply, and your carrier’s rates will apply. You can opt out of receiving future text messages or receive help by following the directions in the text message you receive. As we are located in the United States, international rates may apply depending on your location. We may disclose your mobile phone number to service providers with whom we contract in order to send you automated text messages, but we will not disclose your mobile phone number to third parties for their own marketing purposes without your express consent. Opting out of calls, texts and SMS messages does not mean Discountmugs will not contact you about your account.

Third-Party Sites

The Site may contain links to other websites that we do not own or control. If you visit another website, we encourage you to review that website’s privacy policy to understand how that website operator will treat your information. Our Privacy Policy does not apply to these other websites.

Notice California Residents

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. Visit our CALIFORNIA PRIVACY NOTICE to learn more about your California privacy rights.

Notice to Residents of Nevada

If you are a Nevada resident, you have the right to opt out of the sale of certain personal information, including your name and mailing address, to third parties. Discountmugs does not “sell” your personal information as defined by Nevada law. If that were to change in the future, we will provide Nevada residents with a method to opt-out of those transactions.

Additional Rights

Depending on where you live, you may have the following rights, subject to any applicable exemptions or limitations:

  • The right to know and access your Personal Information that we maintain about you;
  • The right to correct inaccurate Personal Information that we maintain about you;
  • The right to delete your Personal Information under specific circumstances;
  • The right to opt out of the sale or sharing of your Personal Information, as such terms are defined by applicable laws;
  • The right to object or opt out of certain types of processing, such as targeted advertising, direct marketing, and certain types of profiling and automated decision-making;
  • The right to data portability, which means requesting a copy of your Personal Information in an accessible format; and
  • The right to withdraw your consent under certain circumstances.

To the extent any of the above rights are applicable, you may exercise your rights by contacting us at or by calling us at 1-844-723-0417. If you choose to exercise any of these rights, DiscountMugs will not discriminate against you in any way. If you exercise certain rights, understand that you may be unable to use or access certain features of DiscountMugs’s Site or Services.

We will take steps to verify your identity before processing certain requests. We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the individual about whom we collected Personal Information. If you have an Account with us, we will use our existing Account authentication practices to verify your identity. If you do not have an Account with us, we may request additional information about you to verify your identity. We will only use the Personal Information provided in the verification process to verify your identity or authority to make a request and to track and document request responses, unless you initially provided the information for another purpose.

You may be able to use an authorized agent to submit a rights request on your behalf. When we verify your agent’s request, we may verify both your and your agent’s identity and request a signed document from you that authorizes your agent to make the request on your behalf. To protect your Personal Information, we reserve the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on their behalf.

Certain laws may give you a right to appeal any denials of your request to exercise your rights. If we deny your request and you would like to submit an appeal, please contact us at

Security of Your Personal Information

We maintain and implement administrative, technical, and physical safeguards designed to protect against unauthorized access, use, modification, and disclosure of your information in our custody and control. No data, on the Internet or otherwise, can be guaranteed to be 100% secure. While we strive to protect your information from unauthorized access, use, or disclosure, Discountmugs cannot and does not ensure or warrant the security of your information.

Do Not Track

Some web browsers incorporate a “Do Not Track” or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked. We are committed to providing you with meaningful choices about the information collected through the Sites. However, like many websites, our Site is not currently designed to recognize a “Do Not Track” signal from a web browser. As a result, Discountmugs and third parties may track your online activities, including over time and across different sites and apps.

Children’s Privacy

Discountmugs does not knowingly collect personal information from children under the age of 16 using the Site. If you believe a child under 16 years of age has provided us with Personal Information, please contact us at with a brief description of your concern.

Information for Users Located Outside of the United States

If you use the Site or provide us your information from outside the United States, your Personal Information will be transferred to, stored and processed in the United States and other countries where Discountmugs or its service providers operate in accordance with this Privacy Policy and applicable laws. Please note that data protection and consumer protection laws of the United States and such other countries may differ from the data protection or consumer protection laws in your country. By using the Services or providing us with your Personal Information, you understand that your information will be collected from and processed in the United States and other countries where Discountmugs or its service providers operate, and acknowledge that your Personal Information may be subject to access by law enforcement and other government entities, including courts and tribunals, in accordance with laws applicable in those jurisdictions.

Changes to this Privacy Policy

At times, it may be necessary for us to make changes to this Privacy Policy. We reserve the right to change this Privacy Policy and any of our policies or procedures concerning the treatment of information. Where we make material changes to this Privacy Policy, we will take steps to notify you of those changes by, for example, posting notice on the websites or emailing you using the contact information we have on file. You can determine when this Privacy Policy was last revised by referring to the “Last Updated” legend at the top of this page. Any changes to our Privacy Policy will become effective upon posting of the revised Privacy Policy. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our Privacy Policy.

Contact Information

Please feel free to contact us at any time if you have any questions or comments regarding this Privacy Policy. You can contact us or otherwise communicate your privacy concerns by: