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DiscountMugs

BEL USA LLC dba DiscountMugs

Privacy Policy

Effective Date: March 2026 | Last Updated: March 2026

Website: https://www.discountmugs.com

BEL USA LLC dba DiscountMugs is committed to protecting the privacy and security of information about our customers, website visitors, and employees. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in connection with our website (https://www.discountmugs.com), our mobile messaging program, our marketing communications, and our broader business operations.

1. Information We Collect

1.1 Customer Information

When you visit our Site, create an account, place an order, or contact our customer support team, we collect personal information that you provide directly to us, including:

  • Identifiers: full name, email address, phone number, shipping and billing address.
  • Commercial Data: purchase history, product preferences, order quantities, transaction records, and artwork or design files you upload.
  • Payment Information: credit card or payment account details collected and processed by our third-party payment processors; BEL USA does not store raw payment card data.
  • Account Credentials: username and password used to access your customer account. Passwords are stored in hashed form.
  • Communications: the content of emails, chat sessions, or support tickets you submit to us.

1.2 Messaging and Marketing Data

If you opt in to our SMS text messaging program or email marketing communications, we collect:

  • Your mobile phone number and SMS consent status.
  • Your email address and email marketing consent status.
  • Messaging history, including promotional text messages sent and received.
  • Cart abandonment data used to trigger cart reminder messages via SMS or email.

1.3 Automatically Collected Data

When you browse our Site, our servers and third-party tools automatically collect certain technical and behavioral information:

  • Internet & Electronic Activity: browsing history on our Site, clicks, search terms, page views, language preferences, and session duration.
  • Log Data: IP address, device type, browser type and version, operating system, referring URLs, and timestamps.
  • Cookies and Tracking Technologies: we use first-party cookies for authentication and cart functionality, and third-party cookies for personalized advertising and analytics. You may adjust your cookie preferences through the OneTrust cookie consent banner displayed on our Site or through your browser settings; however, some Site features may be affected.
  • Microsoft Clarity: we use Microsoft Clarity to analyze user behavior, including mouse movements, clicks, and page interactions, to improve our Site experience. Data collected through Clarity is governed by the Microsoft Privacy Statement.
  • Session Replay Tools: we may use session replay software to record anonymized user interactions for the purpose of identifying technical issues and improving the customer experience.

1.4 Geolocation Data

We collect approximate location data (derived from IP address) to provide region-appropriate pricing, shipping estimates, and localized promotions. We do not collect precise GPS coordinates without your explicit consent.

1.5 Employee and Contractor Information

For employees and contractors, we collect information necessary for employment administration, benefits management, payroll processing, IT system access, and legal compliance. This includes government-issued identification numbers, tax information, employment history, and benefit enrollment data. Employee personal information is handled in accordance with applicable employment law and our internal HR data policies.

2. How We Use Personal Information

We use the personal information we collect for the following purposes:

  • Order Fulfillment: to process transactions, produce custom-imprinted products, coordinate shipping, and provide post-sale customer support.
  • Account Management: to create and maintain your customer account, authenticate your identity, and allow you to track orders and save preferences.
  • Marketing and Promotions: to send promotional emails and SMS text messages about new products, special offers, discounts, and cart reminders, subject to applicable law and your consent.
  • Customer Support: to respond to your inquiries, process returns or complaints, and resolve disputes.
  • Site Improvement: to analyze usage patterns, conduct A/B testing, identify technical issues, and enhance Site functionality and user experience.
  • Fraud Prevention and Security: to detect and prevent fraudulent transactions, unauthorized access, and other illegal activities.
  • Legal Compliance: to comply with applicable federal and state laws, respond to lawful regulatory or judicial requests, and enforce our Terms of Sale.
  • Business Operations: to conduct internal reporting, financial analysis, and strategic planning.

Aggregated or de-identified data may be used for these purposes without restriction.

3. Sharing and Disclosure of Personal Information

BEL USA does not sell personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: we share data with vendors who perform services on our behalf, including payment processors, shipping carriers, print production partners, email service providers, and marketing platforms. These vendors are contractually required to use data only to provide services to BEL USA and to maintain appropriate security standards.
  • SMS Marketing Platform (Klaviyo): our SMS messaging program is operated through Klaviyo. We share your mobile number, consent status, and cart data with Klaviyo solely to deliver the messaging service. We do not share your phone number with third parties for their own marketing purposes.
  • Legal and Regulatory Disclosure: we may disclose personal information when required by law, subpoena, court order, or government authority, or when we believe disclosure is necessary to protect our legal rights, prevent fraud, or ensure the safety of any person.
  • Business Transfers: in the event of a merger, acquisition, reorganization, asset sale, or similar business transaction, customer and employee data may be transferred as part of that transaction. We will provide notice where required by law.
  • Aggregated or De-Identified Data: we may share anonymized or aggregated information with advertisers, analytics partners, and business partners for the purpose of improving our services and understanding market trends. Such data does not identify individual users.

4. Text Message Marketing and TCPA Compliance

4.1 SMS Opt-In and Consent

BEL USA operates an SMS text messaging program through Klaviyo to send customers promotional messages, special offers, and cart reminder notifications. Participation in the program is voluntary. Customers provide express written consent to receive automated marketing text messages through consent mechanisms presented at checkout or through other opt-in forms on our Site. Consent to receive SMS messages is not required to make a purchase.

4.2 Message Frequency and Rates

Message frequency varies based on your interaction with our Site and promotional calendar. Standard message and data rates charged by your wireless carrier may apply. BEL USA is not responsible for carrier surcharges.

4.3 Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message. You will receive a final confirmation message upon successful opt-out. If you are enrolled in multiple BEL USA messaging programs, you must opt out of each separately. For assistance, text HELP to 82798 or email support@discountmugs.com.

4.4 Do Not Call Compliance

BEL USA conducts outbound telephone calls to existing customers using cloud-based telephony systems that may include automated dialing functionality, with a live representative always present on the call. We do not use pre-recorded messages for outbound sales calls. We maintain an internal Do Not Call list and honor all opt-out requests in compliance with the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, and applicable state telemarketing laws. BEL USA does not use commercial facsimile transmissions for marketing purposes.

5. Email Marketing and CAN-SPAM Compliance

BEL USA sends promotional and transactional email communications to customers who have provided their email address in connection with a purchase or who have opted in to our email marketing program. Our email marketing practices are designed to comply with the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM Act), 15 U.S.C. § 7701 et seq., and, where applicable, the California Consumer Privacy Act (CCPA).

Our CAN-SPAM compliance measures include:

  • Identification: all commercial email messages clearly identify DiscountMugs as the sender.
  • Subject Line Accuracy: promotional email subject lines accurately reflect the content of the message and are not deceptive.
  • Physical Address: all commercial emails include our valid physical mailing address.
  • Opt-Out Mechanism: every commercial email includes a clear and conspicuous unsubscribe link. Opt-out requests are processed within ten (10) business days, as required by law.
  • Opt-Out Honoring: once a recipient opts out, we do not send additional commercial emails to that address, and we do not sell or transfer the opted-out address to any third party for emailing purposes.
  • Monitoring: our email marketing program is managed through Klaviyo, which provides built-in compliance features including suppression list management, bounce handling, and consent tracking. Our marketing team conducts periodic reviews of list health, unsubscribe rates, and complaint rates to ensure ongoing compliance.

6. Data Retention and Security

6.1 Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to comply with our legal and contractual obligations, to resolve disputes, and to enforce our agreements. Customer order data is generally retained for seven (7) years to support tax, accounting, and warranty obligations. Employee records are retained in accordance with applicable employment law. When personal information is no longer needed, we securely delete or de-identify it.

7. Your Privacy Rights

7.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: you may request information about the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it is used, and the categories of third parties with whom it is shared.
  • Right to Delete: you may request that we delete personal information we have collected from you, subject to certain legal exceptions.
  • Right to Correct: you may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt Out of Sale or Sharing: BEL USA does not sell personal information. We do not share personal information with third parties for cross-context behavioral advertising.
  • Right to Non-Discrimination: we will not discriminate against you for exercising any of your CCPA/CPRA rights.

To submit a verifiable consumer request, contact us at support@discountmugs.com or call 1-844-723-0417. We will respond within 45 days, with the option to extend the period by an additional 45 days where reasonably necessary.

8. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to operate core site functions, authenticate users, maintain shopping cart contents, and deliver personalized advertising. We use both first-party cookies (set by discountmugs.com) and third-party cookies (set by advertising and analytics partners). We use OneTrust as our cookie consent management platform to provide you with transparency and control over cookie preferences.

You can manage your cookie preferences through the OneTrust cookie consent banner displayed when you first visit our Site, or at any time by clicking the "Cookie Settings" link in the Site footer. You may also control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or receive notifications when a new cookie is set. Disabling cookies may impair certain Site features, including the ability to maintain a shopping cart or stay logged in.

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