How Canvas Tote Bags Help Promote Your Business
If your company is hoping to boost brand awareness, leveraging customized promotional items can be an effective marketing strategy. Rather than relying on promotions like business cards, press releases, and social posts — which people read and quickly move on from — your brand can add customized merchandise to its marketing reservoir.
Practical and useful items like custom canvas bags are well worth the investment because they are a marketing tool that can be used again and again.
At DiscountMugs, the leading supplier of wholesale items in the U.S., we carry thousands of customizable products your business can take advantage of. Our DesignLab enables companies to create and personalize items, offering the opportunity to add your company’s logo and messaging to them. And canvas bags are an ideal choice for businesses looking to expand their reach.
Tote bags have become a popular means of carrying groceries, transporting items from place to place, and remaining eco-friendly in the process. That is why many companies have started taking advantage of them: They are practical and can be used by just about anyone. People also tend to carry totes from place to place, meaning even more people will be exposed to your brand and its messaging — something that doesn’t always happen with items like pens or mugs.
Here is why you should consider using personalized canvas tote bags to increase your brand awareness:
What’s So Special About Canvas Material?
When investing in a marketing strategy, longevity is a goal brands strive for. That is why choosing canvas tote bags—rather than opting for materials like duck cloth—is so important.
Canvas is a fabric that is both durable and strong. It is even water-resistant, making it difficult to ruin canvas products by simply taking them outdoors.
This means the people you are marketing to will get prolonged use out of your canvas bags. Not only will the person using the bag come to associate your brand with a product that is consistently helpful to them, but they will be able to use it in a long-term capacity. The longer they have it, the longer your company reaps the benefits of the additional exposure.
The ability to reuse canvas bags for long periods of time also makes them more eco-friendly than other products. Research shows that more than two-thirds of North Americans prefer doing business with eco-friendly brands, so why give them another reason to consider supporting yours?
Marketing Benefits of Custom Canvas Tote Bags
Studies show that 90 percent of consumers are more likely to do business with a brand they have gotten a free product from. However, there are plenty of personalized items companies can offer. What makes custom canvas tote bags such a beneficial marketing tool?
- They are practical: To start, canvas bags provide genuine value to many consumers. They have numerous practical uses, from carrying supplies to class or work to traveling with children to picking up groceries. This means people are more likely to actually use them.
- They build consumer trust: Since totes solve problems consumers face regularly, they’ll start to associate your company with being helpful. This is a great way to build consumer trust.
- They are intended for public use: Carrying things from place to place implies whoever is using a tote bag will be out and about — meaning more people will see your branding. Items like kitchenware, car accessories, or office supplies don’t always see the light of day, but canvas bags do. By offering them to consumers, you’re essentially gaining free brand ambassadors.
- They are reusable: Canvas bags are reusable, so you will not need to worry about your investment being short-lived. You’re also being eco-friendly!
Canvas tote bags have become fashionable in recent years, but our custom totes are far more than just handy accessories. At DiscountMugs, we have a vast collection of styles and sizes to choose from, including business totes, heavyweight totes, messenger bags, and more. Plus, it’s also easy to personalize your bag using our online design lab: simply upload the logo, message, or image of your choice (or select one of our pre-made designs), and we’ll print it using our state-of-the-art equipment.
Tote bags are handy, cheap, and highly portable, but they also have other uses. There are many reasons people order our personalized canvas tote bags, including:
Sports Events
Many of our bags are designed with sports events in mind, boasting comfort handles, reinforced bottoms, and zip closures to keep your kit safe and protected. Our polycanvas sport tote bags, for example, are roomy enough to hold all your essential sports items and can be easily customized with your team name or logo.
Student Giveaways
All of our canvas totes are made from high-quality cotton and canvas, meaning they are durable enough to carry books to and from the library, but also great for a quick trip to the student union bar or grocery store due to their light and portable nature. What’s more, many of our laptop and tablet bags are reinforced to accommodate electronic items, while some of our bags have interior and exterior pockets for mobile phones and charging cables. So why not give your students a tote bag they can use every day, emblazoned with the logo of your college or school?
Food Transportation
Whether you run a food delivery company or you simply want to get your groceries home without spoiling them, our insulated tote bags and picnic basket coolers are perfect for transporting perishable goods. These bags feature an insulated lining with heat-sealed water-resistance, as well as a zippered main compartment with double 24" handles and open front pocket with pen loop. What's more, from high quality 80g non-woven polypropylene, these insulated canvas totes are highly durable, making them the perfect marketing products for all kinds of food businesses.
Personal Gifts
As well as being great promotional items, these canvas totes also make thoughtful (yet cost-effective) wedding favors and personalized gifts. A simple cotton tote printed with the names of the bride and groom and the date of their wedding will allow guests to cherish the memories of the day, while personalized totes for bachelor or bachelorette holidays provides a useful carry-case for all those travel items, while still uniting the group together.
Business Travel
Jetting off on a business trip? Use the opportunity to promote your business using a customized meeting tote bag, ideal for holding all your essential work items in one place. Constructed from top-quality 600d polycanvas materials that are guaranteed to last, you can use these promotional bags time and time again. Plus, with a zipper main compartment, D-ring, and plenty of exterior pockets for your pens, notepads, and business cards, it’s easy to find everything you need for working on the plane, or for your upcoming meeting.
Custom Canvas Tote Styles and Designs
With so many all-purpose totes and functional designs to choose from, it may be difficult to narrow down your options. Here are some of our bestselling canvas tote bags and their standout features.
Heavyweight Cotton Tote Bags
These heavyweight totes are simple and practical, with a spacious open compartment and 28 inch handles. They are natural in color, with a navy or black stripe, with a large imprint area for unique customization. With ample room for carrying bulky items such as groceries, books, and electronics, these bags can be customized for a variety of different purposes, from business promotion to group vacations and beyond.
Our cotton canvas totes are also available with zipper closures to keep your belongings safe and hidden. Company logos or personal messages can either be printed or embroidered onto the canvas, and if you don’t have a design of your own, you can choose one from our image gallery.
Excel Sports Meeting Tote Bags
These slim totes are both functional and budget-friendly, with plenty of room to print your logo or branded message. Ideal for trade shows, promo events, and business meetings, these handy totes are compact enough to carry in your bag or pocket, meaning you’ll always have a promotional item on hand whenever you need one. Choose from a range of colors to represent your brand, including black, graphite, red, olive, and royal blue, and customize your bag with our easy online tool.
We also stock Excel Sports utility business tote bags and zippered meeting bags – both of which are ideal for work trips or everyday commutes.
Insulated “Lighthouse Boat Tote” Coolers
If you want to raise brand awareness for your business, you can’t go wrong with these super-functional tote bags. Display your company logo on the large imprint area, and prepare to impress your customers with a promotional item they can use every day. Not only is this canvas tote sturdy enough to hold groceries, books, electronics, and other heavy items, it will also keep food fresh with its heat-resistant lining, giving you a truly unique marketing product your customers will love.
FAQs: Frequently Asked Questions About Our Custom Canvas Bags
How customizable are your personalized canvas bags?
When creating a personalized canvas bag, you can choose from multiple colors, materials, and styles available on our website.
DiscountMugs’ Design Lab enables you to add a personalized touch to your canvas bags by uploading logos, adding text, and including icons from our design library. If there’s an image or message you’d like associated with your brand, you can put it front and center on your promotional product.
What materials do you offer for your custom canvas bags?
Our custom canvas bags are available in six different materials, including cotton, jute, polycanvas, polyester, polypropylene, and vinyl.
What kind of logo can I put on my personalized canvas tote bags?
If you can upload your logo using our Design Lab, you can place it on your personalized canvas bag! When choosing a logo, however, you should make sure it’s a high-resolution image saved as one of the following file types: .PSD, .AI, .EPS, .TIF, .JPEG, .PNG, or .BMP. The logo make printed bags or monogrammed bags unique giveaways.
DiscountMugs claims no responsibility for obtaining permission to reproduce logos, patents, trademarks, and copyrights.
If I buy your custom canvas tote bags in bulk, what kind of discounts do you offer?
If you purchase in bulk, you are in luck: The more canvas bags you order, the greater percentage you will save. By placing larger orders, you can save up to 50% on our products.
DiscountMugs also offers free shipping on orders that come out to more than $75.
Do you have any customer feedback available for your promotional canvas bags?
You can read customer reviews for each of our products by visiting the item page and scrolling to the bottom. For more general reviews of the company, you can visit our customer reviews page, which features feedback from individuals and retailers.
For more ratings of DiscountMugs and our products, you can also check out our profile on Better Business Bureau, Trustpilot, and Google.
Why should I consider promotional canvas tote bags for my business or trade show?
Promotional canvas tote bags are a great marketing strategy for businesses, and especially for trade shows, because they will give customers and prospective customers something to remember you by.
They showcase your brand’s logo and messaging whenever someone carries them in public. During a trade show, that could happen as soon as they receive the canvas bag! They also build consumer trust by providing a practical solution to the common problem of transporting things from place to place.
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